There have been only a few revolutions unleashed upon the world that have seriously upended the normal way of doing things. In recent times, the web has changed the way that all businesses conduct themselves and market their particular brand. This has not only changed the traditional marketing business, but has levelled the playing field when it comes to getting the message out to new and potential customers.

One other revolution in communication that has evolved hand in hand with the internet is in the area of mobile phones. Their marketing penetration and use in society is remarkable and the fact that we can all now surf the internet on them has made them even more useful for business marketing and branding purposes. But even before there were smartphones, there was SMS, and it is this channel that is still important as a marketing option for businesses.

Why SMS Is Important For Your Business

Companies like Textplode specialise in SMS services for businesses. The beauty of today’s SMS marketing companies is that they understand the nature of modern business and how it is also important to integrate metrics and extra tools in order to provide every business with as much information as possible. This takes the form of an online metrics driven tool that displays SMS open rates, how many potential customers have clicked links in the message, and how many replies to SMS campaigns there have been.

For every modern business that is interested in taking their marketing forward, this information is vital as it provides crucial information on the popularity of specific advertising campaigns and the success of specific keywords. This is where experienced companies like Textplode offer a real advantage: they understand the relationship between mobile phone marketing techniques and online tools that break it down into useful information for all businesses.

The Benefits of Real Time Marketing Data

The fact is that tools like this provide not only critical information on marketing campaigns, but also do it in real-time. This means that every minute of every campaign can be monitored as it occurs. What this offers is the opportunity for businesses to adapt “on the fly” and either come up with new campaigns that work better or even modify existing campaigns to try out new angles.

For business, there is little to lose when it comes to exploring this type of marketing channel. Many businesses put a lot of time and effort into social media channels and email campaigns, but isn’t it more fruitful for any business to use any and all marketing channels at their disposal in order to spread their message? Indeed, it could be argued that because so many other businesses focus most of their efforts on web-based marketing only, they are missing a real opportunity. This makes marketing through SMS even more important.

The best marketing businesses in this space offer reliable texting capabilities from an intuitive interface that makes it easy to set up keywords, launch campaigns, and assess data in real time. What’s more, they understand how modern businesses operate and how best to take advantage of SMS technology for marketing purposes.

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