For most brands, a beautifully designed and fully functional website is the key to online success. Social media platforms can help in creating brand awareness and building a loyal customer base. For instance, if you choose to integrate your Instagram profile into your web design, you have a better chance of converting your online visitors into customers. We’ll show you the benefits this kind of integration brings to your brand.
Build trust and credibility
When someone lands on your website for the first time, they will be skeptical about buying your products or services until they find out more information about the brand. When they land on your Instagram page and follow you, they interact with the brand on a different level, building trust. It’s likely that the same person would visit your business and purchase your products later on.
Create brand awareness
Research shows that 90% of Instagram users are under 35. If your business targets a younger generation make sure you maximize your presence on platforms like Instagram. Having an Instagram badge on your website gives your web visitors a chance to follow you on the photo-sharing app. Remember that most of the younger user base, prefer visual content that is easy to digest.
Every organization today is using hashtags in their campaigns in order to get more followers for Instagram. The beauty of using hashtags is that it allows you to stand out from the crowd and create a lasting impression on your potential customers. The same hashtag campaign can be featured on your website. Integrating an Instagram hashtag feed on your website that shows the participants of a contest will create excitement and promote it further.
Grow your Instagram page
When you have an Instagram badge on your website, you can get people who visit your website to also follow you on the page. Most people will want to follow a brand on social media platforms in order to get updates on new products or special offers. Giving your potential customers an opportunity to find and follow your Instagram page will, therefore, help to build a larger following to your website.
Showcase your creativity
Instagram provides a beautiful platform to show off your creativity. If you sell clothes and need people to check out the hottest trends, create a page on your website that will feature all your recent images as they appear on Instagram. People can click on each image and be directed to the shop page where the product is available for purchase. This gives you an easier way to get customers to buy the products.
According to Instagram, there are more than 4.2 billion likes on the platform every single day. This platform really encourages users to engage through comments, likes, and messages. It’s important to take advantage of this as a brand and use it to improve your conversion rates. You can simply integrate your Instagram page into your website design and get those users to turn into loyal customers.
Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.