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Marketing‎

A Business Owner’s Guide on How to Use TikTok for Marketing

When most companies think of marketing, they think of email campaigns, Facebook and Instagram posts, and maybe even direct mail advertising. However, there is another marketing medium that more and more companies are turning to TikTok.

Over 50 million Americans use TikTok every day, and more than 100 million Americans use it at least once a month. This means that the market reach you have available to you is huge.

However, using TikTok for marketing can be tricky, as, for many people, the app is a whole new world. So how can you get started?

Keep reading to learn about some TikTok marketing tips that will help you successfully use the app to grow your company.

Create a Company Channel

One of the most straightforward ways to help grow your company is by creating your own channel. There, you’ll create and share company videos that highlight all that you have to offer your customers.

By posting content that’s relevant to your business, you’ll help give your customers a taste of what they can expect when working with you. You can highlight everything from the products that you offer to excellent customer service.

Of course, you’ll want the videos you post to be appealing. For the most part, TikTok users are younger, so humourous videos or ones that take advantage of trending songs and hashtags can be a good route to take.

Work With Influencers

Ten years ago, most people didn’t know who or what an influencer was. Now, they are everywhere, and working with them is one of the best ways to give your business the boost you’re after.

Influencers often have enormous followings made up of people who trust them. When they advertise your company, people will listen to what they have to say, and may even go buy your products or services.

Make sure that you work with an influencer who operates in your field. While you don’t have to work with someone in your exact niche, it might not make sense to work with a makeup guru if you run a tech company.

Take Advantage of the TikTok Advertising Options

Aside from doing things on your own, TikTok also offers some different advertising options that you can use. This is similar to the ad options available on Facebook and other apps.

Some promotional options include paying to increase the number of people who see your videos. Others are centered around ad campaigns that use specific songs and hashtags.

Another option is to use a program like SocialBoosting to buy likes. This helps give your videos the foundation they need to become more popular, gaining you additional views and new followers.

Make Sure to Use TikTok for Marketing

Sure, it might not be a conventional way to market your company, but success happens when companies innovate. By using TikTok for marketing, you’ll be able to connect with a massive audience that continues to grow each year.

Do you now have a better understanding of how you can use TikTok for business? If you do, make sure to check out some of our other posts for more business secrets and guides to success.

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Marketing‎

How to Know When It’s Time to Hire a Virtual Marketing Assistant

Are you looking to hire a virtual marketing assistant but aren’t certain if it’s good for you and your company?

When it comes to hiring someone for your marketing needs, virtual marketing assistants often have what it takes to take your marketing to the next level. This is especially true if you have a team of people who can’t quite handle all of your marketing needs.

Still, you don’t want to hire anyone if it won’t help your company. So how do you know when to take on a virtual assistant to meet your marketing needs?

We’ll get into that below.

Keep reading to learn more!

What Is a Virtual Marketing Assistant?

So, what is a virtual marketing assistant?

A virtual marketing assistant is a professional who specializes in doing marketing tasks. Often, this person is a freelancer or a contractor who works from home.

They often take on different projects related to digital marketing. These range from managing your social media presence to writing blog posts, conducting keyword research, and running ad campaigns. Basically, if you have a marketing need, a virtual marketing assistant can help you.

But how do you know if hiring a virtual assistant is right for your company?

When to Hire a Virtual Assistant

What are some of the key signs your company needs a virtual assistant? And when should you hire a virtual assistant as opposed to employing a full-time person?

There’s a variety of signs for which you should look, and we’ll go into them below. If your company is experiencing any of the things below, you should consider hiring a virtual marketing assistant.

You Can’t Handle Your Marketing Efforts

Let’s face it: marketing is often a full-time job. If you want to market your business well, you need professionals who know about how to take your business’s online presence to the next level.

Yet, many business managers and owners find themselves too busy to oversee the operations of their entire marketing strategy. They need other people with specialized expertise to implement tactics and grow their platforms.

so, if you find yourself swamped in other responsibilities, consider hiring a virtual marketing assistant.

You Notice You Aren’t Performing Well

Have you thoroughly researched all of the online marketing strategies, come up with one that you thought suited you well, and noticed that it hasn’t worked as well as you planned?

You might wonder what else you can do. If you’ve thought this before and still end up with no clear answers, it’s time to hire a marketing assistant.

Often, these professionals have experience working with a variety of clients, helping them expand their efforts. They may also be able to offer additional insight into what you can do to improve your strategy.

You Can’t Focus on the Bigger Picture

Do you want to know one of the primary signs that you need outside assistance with your marketing?

When you can’t focus on the bigger picture and goals of your organization. You founded (or started working for) your organization because you have career goals to meet and dreams to fulfill. For many people, marketing is a part of the overall plan or dream, but it isn’t the entirety of it.

So, if you find that you focus on your company’s marketing more than your individual or company goals, hire a virtual assistant to help with your business marketing.

You or Your Employees Have Lost Work/Life Balance

People need work to survive. In addition, most people have career goals to meet, and their work lives may even be important to them.

Yet, everyone needs to have a good work/life balance. Ideally, you and your employees should be able to clock in when you begin work and clock out at a pre-determined time. This helps you maintain a proper balance between your life and work.

Many experts believe that allowing people to have time away from work both promotes a healthier lifestyle and boosts morale and productivity. This is because when workers are allowed to have time for themselves or their families, they return rejuvenated and ready to work.

Respecting your employees’ work/life balance also demonstrates to them that you respect that they have responsibilities outside of the office.

So, if you find that marketing is overrunning the lives of either you or members of your team, consider hiring a virtual marketing assistant.

Why Should You Hire a Virtual Assistant Rather Than an Employee?

But why should you hire a virtual assistant rather than a full-time employee?

Sometimes, it makes more sense to hire a full-time employee. If you believe you have enough work to justify having a full-time worker, consider taking another staff person onto your payroll.

Yet, if you don’t think you can afford to hire another full-time staff member, or if you think you don’t have enough work for another employee, hire someone virtual.

How to Hire a Virtual Assistant

If you decide to hire a virtual marketing assistant, how do you make sure you find a qualified worker?

First, brainstorm everything you need your worker to do. Make sure you know the qualifications you hope your future will have, then create a job posting and put it on popular job board sites.

You also should check freelancer sites such as Fiverr or Upwork. Often, freelance workers make profiles on these websites, describing what they do. Former clients can also leave reviews of the freelancer, allowing you to see whether or not other people found their work satisfactory.

Want More Business Advice?

Do you want to hire a virtual marketing assistant?

These assistants often help people expand their marketing efforts while lightening the load of their responsibilities. If you need help managing your marketing workload or brainstorming how to improve your strategy, consider hiring a virtual assistant.

Want more business advice? Check out the rest of our articles today!

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Marketing‎

Incredible Digital Marketing Tips 2020

If you want to increase your sales, there’s a dire need to adopt new technologies and improve your marketing strategies.  Every company wants to expand its online presence, and through this article, we will list out some fantastic digital marketing tips that are essential in the year 2020.

  • Connect With Your Audience Genuinely

When it comes to digital marketing, one of the most important tips for you is to interact with the audience in a meaningful way.

Replying to inquiries of people, engaging with them through the comment section can spark some real conversations between you and the audience. Connecting authentically on social media helps to build a strong foundation of reliability and faith.

  • Understand What The Customers Need

Now, this is also one of those fantastic marketing strategies for your business.

It’s highly relevant to figure out what the customers are looking for, what problems are they facing, what are the most asked questions.

Great businesses use this opportunity effectively to deliver content to the audience that’s not only engaging but also helps the audience in a specific manner. Create inspiring content, maybe with any educational purpose that is according to the requirements of the audience. Now, the above tip is a useful content marketing tip for you.

  • Take Help Of Analytics For Better Decision Making.

Make use of in-built analytics on each social networking website like LinkedIn Page Analytics, Twitter Analytics, Facebook Insights, Instagram Insights.

These analytics can help you to find valuable information about your audience, such as age, location, gender, etc. You can even find out which is the trendy content among your audience.

Undoubtedly, Google Analytics can be the game changer which can help you to see the performance of your website. It also gives you invaluable information about your visitors, such as their location. You can get to know about the most popular pages, find out how they discovered your website, social media activity influence on your audience, etc.

  • Expand your business with FSE Digital

With a specialization in search marketing, FSE Digital is a digital marketing agency that will help you to grow your business.

With the right skills and competitive strategy, increase the traffic on your site and publicize your brand name.

FSE Digital deals with SEO, CRO, content and email marketing, Digital PR and web design services are also available.

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Marketing‎

Useful Tips to Enhance Your Food Marketing Strategy

With the growing competition in the food industry, businesses are relying on powerful marketing strategies to stay in the race. While there are several components of a food marketing strategy that come together to give excellent results, there are 3 primary components that business owners can leverage to get the desired results. In this post, we’ll discuss 5 useful tips to create a compelling food marketing strategy.

Make your product packaging captivating

A study by Deloitte shows that 34% of all items purchased at a grocery store are unplanned. Even surprising, 35% of shoppers reported that packaging is one of the key factors that drive customers to make impulse purchases.

Persuasive packaging concept and design are critical to capturing customers’ attention. Your loyal customers may end up buying from your competitors if they’re product packaging is more appealing than yours.

Marketing Strategy

Focus on simplicity, and target the right audience

Two essential factors that food marketing experts must focus on when improving packaging are simplicity and the target audience.

  • Use limited imagery and cut down on the number of colors. A simple, intricate design will draw shoppers’ attention and compel them to check your product.
  • Industry jargon is a big ‘NO.’ Avoid it as much as possible.
  • Particular phrases come across as extremely meaningful when it comes to food marketing and should be used no matter what. These include – ‘gluten-free,’ ‘certified organic,’’ and ‘vegan.’
  • If you’re targeting youth, your food marketing strategy will be completely different than the strategy for targeting adults. By adding recognizable characters to your packaging, you can win the attention of children and teenagers.

Moreover, if you’re targeting individuals, it would be a good idea to package different portions separately. And, if you’re targeting large groups or families, you should package your product in a bigger packaging.

Product demos drive sales

The Deloitte study mentioned earlier also revealed that 49% of customers would make an impulsive purchase if they get a free sample from the company. So, what does this mean? Product demos can drive instant sales.

Providing free samples or hosting food demo events are great ideas to get the word out in the public and market your food company. These events also provide with a platform to solicit feedback from customers and improve your products. During these events, you can also encourage your customers to engage with you on social media. Customers often remember brands that they’ve personally interacted with.

Provide an exceptional customer experience

If you want to gain an edge over your competitors in the food marketing space, go a step further and provide exceptional customer experience. As a part of your food marketing strategy, conduct a surprise in-store customer survey. Pay attention to the body language of your customers and read their reactions to your products.

In addition to demos and free samples, provide customers with discount coupons and exciting deals from time to time. Organize cooking classes and feature your product as one of the ingredients for a recipe.

These are just some ideas you can use to make your customers happy and transform them into loyal customers.

Encourage social sharing

You’ll be stunned to know that views on food-related video have crossed the 20 billion mark. So, don’t think twice before using video content to showcase your products and share them on social media.

  • Food bloggers are always looking out for food-related videos in the form of recipes to include them in their posts. Create video recipes featuring your food products.
  • Customers love to see what’s happening behind the scenes. They love the ‘real’ picture of your brand. Another interesting way to use videos is by including intimate details of your company, featuring employees, sharing the history and mission of your brand, etc.
  • While videos are the ‘real-deal,’ the power of images is also undeniable. Don’t you often hear your friends talking about different food brands on Instagram?

The beauty of shareable content is that it allows you to expand your reach with no additional cost. Whether your content is being consumed by your target audience or social influencers with no affinity for your brand, it’s still driving value.

Shareable content is a great way to kick-start your food marketing campaigns. It allows you to extend your reach and requires a bare minimum investment. Whether your target audience is sharing your content or influencers are using it to get more followers, ultimately it’s your brand that’s getting all the attention.

Final thoughts

Brands that come up with innovative and unique food marketing strategies emerge as winners in the race to get more customers and boost their sales. Now that you’ve identified 5 surefire ways of improving your food marketing strategy, make the most of them to grab the attention of potential customers and grow your business. Stand out from your competitors on the retail shelf by enhancing your product packaging and making it more eye-catching, extend product demos, and leverage digital media to share your content.

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Marketing‎

6 Brilliant Ways to Use Visual Content to Optimise Your Brand

There are several ways that you can use the visual content to optimize your brand through an SEO agency.

Images

The first way is by using images. This is one of the best ways that you will be able to split up the body of the content that you will have on your website. This is because people will be more inclined to find what they are reading. Therefore, you need to make sure that all of the images that you have used on your website are of high quality and are relevant to the content. This can a little bit of a personal touch your website but it is important to remember that the more attractive images are going to be time-consuming to create or expensive for a small company to create.

Videos

The second way is to add some videos to your website. This is especially going to be great for your website is your product can offer solutions to the common problems that the visitors of your website might be experiencing. If you are trying to demonstrate that you care about the quality of your products, then you will need to make sure that you have the best videos on your website. There are a variety of different types of videos that you can use that will help to enhance the business. One of the best things to use to how-to videos. Basically, this is a video that you will use to explain to your customers how to use your products. You need to make sure that the videos are going to show off your business.

Info-graphics

The third way is through the use of info-graphics. This is something that you can take all of the data that you have collected from your customers. This means that you will be able to draw out all of this data into a visual display that is very compelling to your customers. This is especially true if you include it with the optimization of the landing page, key influences, and your social media page.

You should make sure that the layout and design of the graphics are going to have the best impact on the customers. Therefore, you will need to use a variety of different colours, fonts, and shapes in order to convey the message that you are trying to get out to all of your customers. For instance, you may contact an seo agency to look into the matter to manage your operations efficiently.

Memes

The fourth way is by using memes on your social media page. Basically, these are going to be images that will have a humorous caption to it. Not a lot of people are using them because they are just now becoming popular. This is because a lot of college students are going to share them as a form of entertainment while they are not doing their school work.

If you know how to create your own meme, then you will be able to evoke a lot of positive emotions out of your customers. Therefore, you will be able to set yourself apart from all of the competitors that you might have. But you want to make sure that the meme is appropriate for the type of business that you have and you want it to be able to gain the attention of your customers.

Presentations

The fifth way is through the presentations. If you have some visual aids on your website, then they are going to be a lot more effective in persuading the customers to buy one of your products compared to the companies that don’t have visual aids on their website. This is one of the best ways that you will be able to communicate with your audience and inform them of all of the information that they need to know about your products.

Plus you should be able to work on a variety of different devices that a person might be viewing your website on. Of course, the presentations are going to work a lot like info-graphics. This is because the biggest focus of these will be the designs and colours that you use. They will need to be attractive enough to catch the attention of your potential customers.

Screenshots

The sixth way is to add a screenshot to your website. This is something that you will be able to show your customers so that they will know how your products and services are going to work. If you show them the services that you can offer them from a different perspective, then the customers will be able to know exactly how to use your product. This is one of the best ways to help boost your credibility as a business. This is because you will be able to show proof of all of the claims that you have made inside of the content.

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Marketing‎

5 Traits of a Successful Digital Marketing Expert

In these days, online marketing has become quite popular. People are transforming their business online from the brick mortal establishment. In this scenario, having a website that can describe your business is very important. For making your online business a success, you must take help from an experienced digital marketer or professional who has experience and knowledge in this field. If you are one of them who want to establish your business online and to take help from an experienced digital marketer, here are some of the traits you should check out-

  1. The Expert Should Think In A Strategic Manner

One of the most important characteristics of the digital marketer is that he or she thinks strategically. Digital marketing is all about moving towards the goal. So, if you do not take the right step, you will not be able to achieve your objectives. Hence, a successful digital marketer is always a strategic thinker.

  1. Accepting Challenges

One of the best parts of being a successful digital marketer is to accept the challenges. As a digital marketing professional, you have to face lots of challenges in the process. But, if you are determined towards your goals, you will be able to reach it if you can accept the challenges.

  1. They Are Oriented and Determined

Besides having digital skills, online marketer should be goal oriented and determined. He or she should be able to reach the goal no matter how tough the situation is. When you are going to choose digital marketer, you must check that the expert should be oriented and determined to reach business goals.

  1. Have Updated Knowledge

As Google updates keep on changing every year, the successful online marketer whom you are choosing should be updated with the latest skills and the guidelines on Google. If the person is up-to-date with the latest Google guidelines, he or she will be able to make the best online marketing strategy for your business.

  1. Should Have Good Communication Skills

When you are choosing the expert, one of the important traits you must check is whether the person has good communication skills or not. This character is very important because if the person is not able to share his or her thoughts with you or not able to understand your requirements, the expert will not be able to fulfil your business goals.

These are 5 important traits of a successful digital marketer. The person should also have digital skills as well.

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Marketing‎

How to Use an Online HR System

An online human resources system is a fantastic software solution for businesses small and large. By using an online HR system, HR processes become much quicker and easier to complete, while a variety of additional features can further improve workforce productivity.

Online HR systems are constantly connected to the internet and can be accessed by as little or as many staff as you want. Countless tasks become automated saving you time and resources, while the flexibility of an online HR system means you can find solutions that meet the unique requirements of your business.

While investing in a new online HR system seems daunting, there are many benefits gained when implementing this new system, giving plenty of reason to bite the bullet and use an online HR system.

Consider What Features You Want

Think about the features you want in your online HR system. Do you want to have similar features to what your current HR system uses or do you want to implement new features to help streamline processes? There are many features available with an online HR system, so identify what you need most and what you may benefit from adding.

For example, certain features like absence manager, payroll manager, and notifications and tasks are must-have features. Flexible benefits are not essential but could be advantageous to your business, increasing motivation and productivity while building staff loyalty.

Access contorl is generally a good feature to have for security purposes, while self-service is a fantastic feature that can greatly improve productivity by allowing staff to manage their own records.

Draw up a list of what features you want and what you may want to add in the future – scalable online HR software can easily accommodate your future growth!

Finding a Suitable Online HR System

Before you get started with an online HR system you want to know what your options are. There a various vendors offering different features and functions within their systems, so it helps to establish what features you want with the system and then seeing what vendors offer these.

Also, try researching any vendor and check for reviews of their software, preferably from HR employees that have used the system first-hand. Look for things like usability, security, and how scalable the software is – doing this helps find a HR software solution that meets your long-term goals.

Installing the New Software

Installing an entirely new HR software system is certainly daunting but it doesn’t need to be stressful. By choosing the right installation methods you can ensure a smooth transition into the new system and there a few ways to achieve this.

For instance, many businesses prefer to implement a few HR processes into the system to begin with. This allows staff to familiarise themselves with the software and deal with any issues that may arise during the initial implementation.

Another option is to choose a full installation from the offset. This involves switching the entire HR system to the online solution, with all processes going into the cloud-based system. Doing so can save a lot of time and money compared to a staggered installation, although staff may have some issues learning an entire new system from the get-go.

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Marketing‎

Analyze your stock market earnings

Do you agree that an effective tool is present in this world to analyze your stock market earnings? Yes, you are exposed to the tools of analyzing your marketing trends and forecasting your future needs.

One such tool is the Elliot wave analysis tool which is used to depict the marketing patterns followed by you and helps you in the sorting of ways to solve the issues of competitive advantage.

The effective tool and the analysis process help you in initiating your trading activities in an effective manner. The tool depicts the structure of your waves which determines the characters of your trading helps you to compare yourselves with your competitor companies. The more you are exposed with the Elliot tool, the more you will know about the financial market cycles followed by you in accordance with the investments made by you. The monthly or early incomes earned by you are depicted along with the percentage of profit levels that are yet to be reached. This, in turn, makes you in taking effective decisions to cater to the needs of the customers as well as your business objectives. The repeated patterns over a specific period of time displayed through wave analysis process with longer heights of the curve ensure that you have achieved something new in your business and you are only a few steps ahead in achieving your target.

Advanced concepts of Elliot Wave

An advanced concept of Elliot wave is the neowave which was discovered by Glenn Neely in the year 1930s. They are not just random waves but they are generated over a specific time period using the logic of Fibonacci series. You cannot see the random movement of waves as you see in the Elliot waves which form a zigzag pattern. But in the case of these waves, you will be able to visualize the interconnectivity between several ways which is having a common intersection point.

The magic done by these waves is that it gives you the accurate results when compared with other waves and helps in improving your stock market earnings in the future by allowing you to take the better decisions for your business environment. Moreover, you will feel very convenient to use and financial market cycles are depicted clearly with more than six points lying under the same channel. The graph of this wave shows the rise and fall of your business against the time periods mentioned in the y-axis of your graph. Thus one can say that neowave and its analysis help the markets in their trading activities.

Discovery of stock market waves

To understand the growth of stock markets several wave theories were proposed by the earlier scholars. One of such waves is the neowaves discovered by Glenn Neely in the year 1930s. He discovered these theories as for the advanced concept of Elliot waves by Elliot. To make the working principles of the wave theories in a more understandable manner, he proposed this theory. Unlike Elliot waves, these waves do not provide zigzag curves instead they establish an interconnectivity wave having a common intersection point. These waves work under the principle of Fibonacci series and the time periods. By analyzing these waves, you will easily understand the trading practices adopted by you and how it has affected the stock markets of your business. You may suffer from huge difficulties in carrying out your trade on an international premise and in such cases, these waves and its tool gives you a helping hand by guiding you the right way in your business. Being a marketer, you will be able to improve your overall sales and incomes, by undergoing the best marketing decisions through these waves.

Therefore you can show your hearty gratitude to the great inventor, Glenn Neely for the contribution of this new wave.