Small Business‎

How is a blog helpful for small businesses?


More and more people, especially the entrepreneurs are banking upon social media platforms to promote their business. These days, you just cannot do without SMO (Social Media Optimization) or SEO (Search Engine Optimization). So, how will you reach out to your prospective clients or rather your target audience (in the language of the online marketers), the answer is simple. You NEED a blog, alongside a well designed website and an excellent content. However, this form of online marketing for small businesses work provided your product is really of good quality. And if you are planning to promote a product that is not of good quality, the results you obtain from platforms like blogs and other micro blogging sites will be short lived.

In this article we will highlight the importance of a blog in promoting small businesses. So, if you have done the needful by thoroughly researching on how to start a blog, find out how your business can benefit from the same.

How can blog promote your business?

Given below are few important aspects related to the same. Read on.

  • SEO or Search Engine Optimization – From the point of SEO, your online business will get a boost. However, it is of utmost importance that you update your content on a regular basis. And blogs can be the avenue for the same, offering fresh content to your visitors that can become prospective leads in future.
  • Connecting with your audience – Through blogs, you can connect better with your customers/clients. And if you make the interface interactive, seek comments and encourage suggestions and feedback, it can work wonders for your business.
  • Networking – Good blogs, often times, get shared with others. This sharing is usually done through tweeting/re tweeting, and sending through emails. In this way, people will increasingly be aware of your presence on the virtual world. And if you have an attractive blog (not just in terms of the look of it) with useful information and one that is easily readable, written in simple and lucid fashion, you will get more number of views.
  • Cost effective – As far as online marketing is concerned, it serves as an inexpensive mode of marketing or promoting your product. In order to maintain or start a blog, you don’t have to spend a fortune on it. With the least investment, blogs can be created in no time that can serve as a cost effective marketing tool.

Promoting your products – This is perhaps the most important reason why you should start a blog. People browse online to search for products that are unique. If your products have that USP, you are sure to be found online through blogs. Select topics for your blog that will interest your audience. Refresh your blog on a regular basis; write about your products, about your experiences in starting the business, and so on. The best way to select a topic for your blog is to place yourself in the shoes of the audience and try to ascertain, would you have liked this topic if you read someone else’s blog?

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