How to Build a Business Website: 8 Top Tips
Are you looking to build a business website?
If you want to be successful in this digital world, you’ll need a business website. With 91% of online adults using the internet to find products and businesses, you can’t afford to miss out. But most of us don’t know how to build a website from scratch.
Don’t worry! Read on for these 8 tips on how to build a business website your customers will love.
Secure Your Domain Name
It’s a good idea to pick a domain name that matches your business name, so long as it isn’t already taken. You’ll need to buy your domain name, and you’ll need to pay to keep it registered to you.
On average, they’re usually between $10-$12 to buy. And it’ll cost around the same each year to keep it.
Set Up Your Email Address
For an added touch of professionality, you need to link your business email to your website. Usually, business addresses use your domain name. Getting this custom business address is easy, quick, and doesn’t cost much. G Suite is a good choice.
Choose Your Building Platform
In an ideal world, you should go with an easy-to-use website maker. WordPress is a good starter tool to create a business website for free.
Or you can use a hosted website builder. Costs will vary from plan-to-plan, for example, Squarespace Business costs $18/per month.
Pick Your Host
If you go with a business website builder that includes hosting, you can skip this step. If WordPress is your option, then you need to pick a host for your site.
A good choice is Bluehost, and it’s the one WordPress recommends. But, as you grow you may need to scale up your hosting needs.
Pick Your Template/Theme
Builders offer a lot of templates (themes) to choose from. Once you pick and load up your choice you can customize the layout and pages. You can have anything from eCommerce pages to review pages to built-in portfolios.
Get Your Content In
Before you put anything onto your site, have a plan and a structure:
- Homepage:The first thing users will see on your site
- Product/Service/Portfolio:This shows what you have to offer
- About:Let users get to know your business
- Contact:This shows users how to get in touch with you
- Blog:Provide useful content to users and boost your SEO
You need to include these pages, but after that, you can be as creative as you want.
Focus on SEO
It’s not enough to have content on your site, people need to be able to find it. This is where SEO comes in. A few places to start include:
- Using relevant keywords/phrases in posts, pages, and headers
- Optimize for loading speed
- Use internal and external links across your site and content
- Use post names in permalinks
And don’t forget to build a responsive, mobile friendly website. With 51.5% of search traffic coming from mobile devices, you don’t want to miss out on these searches.
Most website builders let you keep your site private until you’re ready to publish. Before you press publish, check:
- your site works on mobile devices
- your content is accurate and mistake-free
- you’ve taken out the filler content from the base template
How to Build a Business Website Made Easy
So, there you have it! Now you know these 8 tips on how to build a business website you’re set up for success.
Have a plan, and start with the foundations of a domain name, business email, and website builder/host. Get the look you want that ties into your business branding, and optimize your content. Do this, and your website is sure to be a hit.
If you found this article useful, check out our other blog posts today.