SEO (search engine optimisation) is a process of prioritising your website to appear higher in a search engine’s results page. This helps bring organic traffic to your site and can even boost sales. SEO is one of the best ways to compete online and make your website stand out, so it’s important you consistently undertake activities to help improve your SEO.
The Search Engine Optimisation experts at Adoni Media have compiled their top reasons why SEO can improve your business and help you compete.
SEO prioritises your website
Let’s face it – how often do you scroll past the first page of Google when looking for something? Hardly ever. Google receives 63,000 searches a second, so you want your business to stand out and have your website hit that first page. With the use of content and keywords, SEO takes advantage of Google’s algorithms to prioritise your page in a Google search.
SEO helps build trust
Trust isn’t something that’s built overnight. Google is one of the most trusted search engines in the world, so if you can appear in the first page, you’re already halfway there. However, if the content on your website doesn’t engage people, they’ll quickly move onto the next result. If you’ve got a clean and user-friendly website that’s easily discoverable in a search engine, consumers will begin to trust your brand and be more likely to choose your business over a competitor.
SEO brings growth
When your SEO is operating at its peak performance and your keywords and content are working together to push your page higher up in Google’s algorithms, you’ll find more organic traffic on your site. With more web visits and site engagement, consumers are finding out about your brand. This will naturally lead to an increase in sales and growth for your brand.
If you’d like any more tips on how to improve your SEO and how it can impact your business, the PR experts at Adoni Media recommend getting in touch to kick start your digital marketing campaign and set yourself apart form the crowd today.